𝐁𝐞𝐢𝐧𝐠 𝐀 𝐑𝐨𝐜𝐤𝐬𝐭𝐚𝐫 𝐈𝐧 𝐘𝐨𝐮𝐫 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐈𝐬 𝐀 𝐌𝐚𝐭𝐭𝐞𝐫 𝐎𝐟 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 - 𝐂𝐚𝐬𝐞 𝐒𝐭𝐮𝐝𝐲My 𝐏𝐏𝐂 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐜𝐚𝐬𝐞 𝐬𝐭𝐮𝐝𝐲 𝐨𝐟 𝟑 𝐦𝐨𝐧𝐭𝐡𝐬. You can get started even on a tight budget Google will rank you among the top 3 posi... View more𝐁𝐞𝐢𝐧𝐠 𝐀 𝐑𝐨𝐜𝐤𝐬𝐭𝐚𝐫 𝐈𝐧 𝐘𝐨𝐮𝐫 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐈𝐬 𝐀 𝐌𝐚𝐭𝐭𝐞𝐫 𝐎𝐟 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 - 𝐂𝐚𝐬𝐞 𝐒𝐭𝐮𝐝𝐲My 𝐏𝐏𝐂 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐜𝐚𝐬𝐞 𝐬𝐭𝐮𝐝𝐲 𝐨𝐟 𝟑 𝐦𝐨𝐧𝐭𝐡𝐬. You can get started even on a tight budget Google will rank you among the top 3 positions.In this case study, you will learn how I was able to grab maximum traffic within my limited budget among all of my competitors, beating all the well-known Coaching in Patna, Bihar India providing similar services.Yes, I had a small budget but whenever my ads were running I made sure that Google ranks me among the top three whenever someone is willing to have my services.Most of the time grabbing the absolute 𝐭𝐨𝐩 𝐟𝐢𝐫𝐬𝐭 𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧 for the same service on Google.Here is a little backgroundIndustry: ServicesNiche: Coaching Institute𝗔𝘃𝗲𝗿𝗮𝗴𝗲 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗣𝗿𝗶𝗰𝗲: Rs. 15,000/ (200 USD)- Rs. 25,000/ (340 USD)𝐋𝐨𝐜𝐚𝐭𝐢𝐨𝐧: Patna, Bihar India𝟯 𝗠𝗼𝗻𝘁𝗵𝘀 𝗔𝘃𝗴 𝗖𝗧𝗥 (𝗖𝗹𝗶𝗰𝗸 𝗧𝗵𝗿𝗼𝘂𝗴𝗵 𝗥𝗮𝘁𝗲): 17.76%𝟯 𝗠𝗼𝗻𝘁𝗵𝘀 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀: 231𝟯 𝗠𝗼𝗻𝘁𝗵𝘀 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗖𝗮𝗹𝗹𝘀: 321𝟯 𝗠𝗼𝗻𝘁𝗵 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗕𝘂𝗱𝗴𝗲𝘁: Rs. 163,275/ (2218 USD)ROAS?? WELL IF YOU ARE A GOOGLE AD FAN THEN YOU WILL BE ABLE TO DO THE MATH ON YOUR OWN If an average service cost is between 15k-25k ((200 USD-(340 USD) and the 3 months budget is Rs 163,275 (2218 USD) and 3 months leads that you are getting are 231 along with 321 phone calls then it won't be an issue for anyone to calculate sales.It's Good, Very Good.BUT,You need to convert leads into potential clients.Okay, So Here is 𝗛𝗢𝗪 𝗬𝗢𝗨 𝗖𝗔𝗡 𝗗𝗢 𝗜𝗧?𝗦𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗔𝗱 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀: You need to take a look at your or your client's website navigational structure in order to build campaigns. Ask your clients from which locations they are getting more students For example if your clients want you to run PPC ads on two services and then you need to make sure to run multiple campaigns. Run your ad and target in a small geographical area. make it cluster-wise. It will give you a perfect view.𝗦𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗔𝗱 𝗚𝗿𝗼𝘂𝗽𝘀: Similarly, you need to take a look at the website navigational structure of the respective service as well as other sub-services as well. For example, your client wants you to run PPC or Google ads for Class XIth that you as an advertiser will make sure to have various ad groups that are related to Class XI..𝗜𝗻-𝗱𝗲𝗽𝘁𝗵 𝗞𝗲𝘆𝘄𝗼𝗿𝗱 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵: Most advertisers overlook the importance of keywords; it's the heartbeat of your campaigns. I couldn't emphasize the importance of keyword research enough but you can think of it similar to someone looking for a product on E-Commerce websites. If you are on a tighter budget then no need to get expensive tools instead you can use google keyword planner.𝗣𝗿𝗼𝗳𝗶𝘁𝗮𝗯𝗹𝗲 𝗕𝗶𝗱𝗱𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀: You need to start off with a manual bidding strategy in most cases it will help you to control your budget and spend aggressively or conservatively on profitable and poor keywords respectively. If you are a beginner then you can use automatic bidding. 𝗞𝗶𝗹𝗹𝗲𝗿 𝗔𝗱 𝗖𝗼𝗽𝗶𝗲𝘀: Use emotional and psychological aspects of your service and address the pain points in the titles and description most importantly your unique selling points whether it is price or another edge over your competitors. You don't need to stuff too many keywords in your description. Take help of Google suggestions to create Headlines and descriptions 𝗡𝗲𝗴𝗮𝘁𝗶𝘃𝗲 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀: (Your Best Friend): Add lots of negative keywords even at the start of your campaign at the campaign level, and at the ad group level. Add keywords like free, cheap, or any other irrelevant terms that people might search on (you can have this idea while you will be doing your keyword research), and then later on you can add more negative keywords while looking into your search reports. 𝗟𝗮𝗻𝗱𝗶𝗻𝗴 𝗣𝗮𝗴𝗲: Your landing page needs to represent the ad copy that you will be using in Google ads, make sure that your landing page is fast, mobile responsive, and trigger users to take action to submit the sign-up form. Your landing page contributes highly towards your ad rank which determines how cheap or expensive clicks you will get. 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴: Make sure you have conversion tracking installed on your website which will tell you about the performance of your campaigns and based on that you will be adjusting your bids on certain keywords. It will eventually help you in deciding whether a particular campaign is performing good or bad. 𝗘𝘅𝘁𝗲𝗻𝘀𝗶𝗼𝗻𝘀: Use maximum extensions related to your services like a call extension, site link extension, location extension, and promotional extensions. This will help you to cover half of the google search engine results page (SERP). 𝗔𝗱 𝗦𝗰𝗵𝗲𝗱𝘂𝗹𝗶𝗻𝗴: Make sure to schedule your ads at a certain time of the day where your audience is usually in the office, Home, or searching about your services. You don't want users to show ads while users are not at your desire location. The best time that has worked for me was between 7am - 11pm typical when students were at Home.There is too much to tell about how you can become a successful advertiser at Google but obviously, can't be explained in one single post. Pls, note that I am not claiming to be an expert in Google ads. It's a huge advertising platform where there is too much to learn but surely this is the best platform to promote your services and products and get quality leads.𝗔𝗳𝘁𝗲𝗿 𝘀𝗲𝗲𝗶𝗻𝗴 𝘁𝗵𝗲 𝗢𝘃𝗲𝗿𝗮𝗹𝗹 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗼𝗳 𝗺𝘆 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀, 𝗺𝘆 𝗰𝗹𝗶𝗲𝗻𝘁 𝗵𝗮𝘀 𝗲𝘅𝘁𝗲𝗻𝗱𝗲𝗱 𝘁𝗼 𝘁𝗵𝗲 𝗮𝗴𝗿𝗲𝗲𝗺𝗲𝗻𝘁 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗺𝗼𝗿𝗲 𝘆𝗲𝗮𝗿.Cheers for now 
365 Work On 5 Locations of [GMB]. Niche is Education Sector...!!! What do you think How many conversions will be there?
365 Work On 5 Locations of [GMB]. Niche is Education Sector...!!! What do you think How many conversions will be there?
Any one using "Help a Reporter Out or HARO" ? Is this helpful to generate traffic for a website?
Do You Know? 70% consumers want to ask about brand and products using text messages and they expect to get quick answers in real time.
I am a Passionate Digital Marketer specialized in Google My Business Optimization and Wordpress website designing.
How to Geotagging Images:-Tip #4Geotagging Images. Before uploading images, you can use a geotagging tool to give Google more information about the location of the image. Geotagging is important when ... View moreHow to Geotagging Images:-Tip #4Geotagging Images. Before uploading images, you can use a geotagging tool to give Google more information about the location of the image. Geotagging is important when you upload images to Google My Business.Tool:https://www.geotagonline.com/ They have paid as well as a free version. They Charge €4.90 / mo with unlimited Geotagging of Images, Whereas the free version gives you 3 images/day. https://imagemeta.io/ Provides you 3Geotagging of Images at a time, to remove the restriction you need to spend 20$/Year. By using this tool you can enter an address by lookup your account, add 10 Keywords, author names, and Rename the file. https://geosetter.de/ This website provides you a downloadable file for your desktop. You don’t need the internet to use this software. It’s free but only one image can be used for GeoTagging. It has some extra features including the above. Note:- If you are taking an image from the mobile phone then you can change your camera settings to capture the location too. Once you capture an image by using the Geolocation setting ON, you don’t need to do geotagging again.
GeoTagOnline
GeoTagOnline is a photos geotagging web tool. GeoTagOnline helps you to read and write geo location information saved in the EXIF header of an image file. This will make your photos SEO friendly, and
How to Write Alt Text for Images:-Tip #3 Alt Text optimization. Tell us what your images are about in a sentence or two (Not more than 12 words). In order to understand what the picture is about, sear... View moreHow to Write Alt Text for Images:-Tip #3 Alt Text optimization. Tell us what your images are about in a sentence or two (Not more than 12 words). In order to understand what the picture is about, search engines still need to crawl the image text. Use regular sentences to describe the image.The very purpose is to describe images to visitors who are unable to see them. This includes screen readers and browsers that block images. Don't Do this while writing Alt txt: 1.Insert keywords unnecessary. 2. Describe the Surroundings of Image. 3.Use of dashes or underscore. 4.Don't include words like "image of," "picture of," etc. in your alt text. Alt Text of the given Image can be like this: A caucasian child with brown hair eating an apple. orA caucasian child with a purple dress and brown hair eating an apple.Hope this will help.
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