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How to Write Alt Text for Images:-Tip #3 Alt Text optimization. Tell us what your images are about in a sentence or two (Not more than 12 words). In order to understand what the picture is about, search engines still need to crawl the image text. Use regular sentences to describe the image.The very purpose is to describe images to visitors who are unable to see them. This includes screen readers and browsers that block images. Don't Do this while writing Alt txt: 1.Insert keywords unnecessary. 2. Describe the Surroundings of Image. 3.Use of dashes or underscore. 4.Don't include words like "image of," "picture of," etc. in your alt text. Alt Text of the given Image can be like this: A caucasian child with brown hair eating an apple. orA caucasian child with a purple dress and brown hair eating an apple.Hope this will help.