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Book Review My Take awayJobs To Be Done, Tony WulwickMetrix that customers wantIf you focus on the job it becomes 100% predictableInnovation is a simple processIdeas first approach to get NeedsNeeds the first approach to get IdeaHow to define Customer NeedsSetting up a model Put solution against some metricsFind out need as a constant of the equation It should last for the next 3 yearsOutcome driven analysis5 Step Process1. Define the Market (A group of people and their Job getting Done) Product lifecycle The product can be designed around people's jobs to be done2. Uncover/Define the customer need Breaking down the jobs Desired Outcome hierarchy The outcome remains same over the time, Solution changes. Core functional to related Job to be Done Emotional Jobs helps us the better position of our product in the market 3. Quantify the degree of Needs Underserved vs overserved ODI based research How effective or Important vs How much Satisfied 81% Importance & 31% Satisfied Focus on middle segment & Low-cost solution for an underserved segment4. Discover hidden segment of opportunity: Approach with the right problem to the right people5. ODI Insights Modelto formulate the winning growth strategy. Find out a model that your competition is not doing. and win over competition.